Automobile Industry | Customized Merchandise | Enhanced Retailer Experience

The Client:

India’s leading automobile producer

The Brief:

Give retailers tangible reminders of how much the brand values them. The ground reality was that there was less than a month to conceptualise, design, execute and deliver.

The OGS Touch

Given the emotion-driven goal of the brand, the merchandise had to be more than just mere products. We achieved a fine balance between emotional and material by presenting retailers with certificates of appreciation from the client along with other merchandise.

A whopping 30,000 hand umbrellas, 1000 pen drives and CDs were specially delivered to the retailers at their doorsteps.

The Impact

The brand’s retailers were scattered across the length and breadth of the country, making time and last mile delivery cost a concern.

However, our proficient end-to-end supply chain management team ensured that the certificates and merchandise reached each retailer on time, and with nominal cost.