Automobile Industry | Car Accessories | Branded Electronic Accessories

Rewarding loyal channel partners of one of India’s most trusted car audio providers with a wide range of merchandise

Automobile Industry | Car Accessories | Branded Electronic Accessories

The Client:

One of India’s leading car stereo providers

The Brief:

The client wanted to reward thousands of loyal channel partners, and needed a wide variety of merchandise. To accommodate for the sheer number of partners and their preferences, a variety of high quality merchandise was required.

The OGS touch:

Given that ‘range’ was a critical part of the brief, our sourcing team reached out to our global network of suppliers to better understand which products would meet our strict quality benchmarks.

This project was much about scale as it was about variety: over 100,000 HDMI cables were sourced, amongst several others. To make this happen, our quality management team worked very closely with the supply chain management leaders; this way, both quality and speed were achieved.

The Impact:

The brief for variety was truly met, with travel bags, stationery, wallets, apparels, pen drives, HDMI cables and hand umbrellas all sourced in record time.