Automobile Industry | Customized Accessories | Apparels

The Client:

The world’s leading Japanese bike and car manufacturer

The Brief:

Delight customers in India and Bangladesh who purchase vehicles with branded merchandise. From big picture conceptualisation of the product range to the manufacturing of the products on a massive scale, we were given the end-to-end mandate.

The OGS Touch:
Within the narrow 30 day window, we managed to manufacture 200,000 key rings, 5000 bike-shaped pen drives and 10,000 sippers. Additionally, 100% customised rain suits and t-shirts were designed and manufactured.

The Impact:
Our conceptualisation period included intensive material research. We introduced the client to several new design and fabric options, and tailored a perfect match between world-class materials and the budget.

The product range was designed from scratch, to reflect the uniqueness of the brand. Given that we were manufacturing in house, we had the freedom to design highly innovative products, like bike-shaped pen drives.